Creative iMedia

Subject leader: Mr A Vallally-Godfrey

Email address: avallallygodfrey@sackvilleschool.org.uk

Exam board: OCR

Course specification: (Click here)

Course Description:

This course lets students gain knowledge in a number of key areas in the media field, from pre-production skills to creating multi-page websites, and offers a hands-on approach to learning. The options available offer the chance to explore areas of creative media that interest them. We also provide opportunities to develop useful transferable skills such as research, planning, and review, working with others and communicating creative concepts effectively.

Course Units

Dive into the digital world: Explore the excitement of Cambridge National iMedia with OCR!

Forget boring textbooks and dusty projectors. Cambridge National iMedia from OCR catapults you into the thrilling realm of digital creation, where imagination meets technology in an explosive burst of creativity. Think Hollywood special effects, heart-pounding video games, and eye-catching graphic design – iMedia lets you be the mastermind behind it all!

Here’s a taste of the epic adventure that awaits:

Craft compelling stories: Learn the tricks of storyboarding, scripting, and editing to weave narratives that captivate audiences. Imagine breathing life into characters, building suspenseful scenes, and leaving viewers hanging on the edge of their seats!
Master the tools of the trade: Become a digital alchemist, transforming pixels into stunning visuals with industry-standard software like Photoshop, Premiere Pro, and After Effects. Unleash your inner artist, mastering animation, graphic design, and video editing like a pro.
Think like a pro: Go beyond just pushing buttons. This course dives deep into the theory behind effective communication, audience analysis, and marketing strategies. You’ll learn how to make your creations not just eye-catching, but truly impactful.
Get your hands dirty (well, figuratively): iMedia isn’t about dry lectures and endless notes. It’s about rolling up your sleeves and getting things done. You’ll tackle real-world projects, collaborating with others to design websites, produce films, and even develop your own video game.

But wait, there’s more!

Choose your own path: iMedia offers a range of optional units, letting you specialize in areas like animation, sound design, or web development. Tailor your learning to your passions and career aspirations!
Gain recognized qualifications: Impress future employers with a qualification that’s valued by businesses and universities alike. This is your stepping stone to exciting careers in digital media, film, animation, and beyond!
Join a vibrant community: Connect with fellow iMedia enthusiasts, sharing ideas, collaborating on projects, and pushing each other’s creativity to the limit. The network you build here could be your future professional family!

Ready to unleash your inner digital pioneer? Cambridge National iMedia with OCR is your rocket ship to a world of limitless possibilities. So buckle up, grab your mouse, and prepare to blast off into a universe of digital creation!

Assessment:

Unit R093: Creative iMedia in the media industry
This is assessed by taking an exam.
In this unit you will learn about the media industry, digital media products, how they are planned, and the media codes which are used to convey
meaning, create impact and engage audiences.
Topics include:

The media industry
Factors influencing product design
Pre-production planning
Distribution considerations

Unit R094: Visual identity and digital graphics
This is assessed by completing a set assignment.
In this unit you will learn to how to develop visual identities for clients and use the concepts of graphic design to create original digital graphics to
engage target audiences.

Topics include:

Develop visual identity
Plan digital graphics for products
Create visual identity and digital graphics

Unit R097: Interactive digital media
This is assessed by completing a set assignment.
In this unit you will learn how to plan, create and review interactive digital media products.
Topics include:

Plan interactive digital media
Create interactive digital media
Review interactive digital media

Why should I study this course?

Unleash Your Inner Digital Jedi: Why Cambridge National iMedia with OCR Rocks! For the Creators: Craft Worlds & Tell Stories: Design stunning visuals, animate characters, and bring narratives to life in captivating films, games, and animations. Master the Tools: Become a tech wizard, wielding industry-standard software like Photoshop, Premiere Pro, and After Effects like a pro. Think Bigger, Design Better: Learn the science of effective communication, audience analysis, and marketing to make your creations not just cool, but impactful. For the Future Stars: Real-World Ready: Tackle hands-on projects, collaborate with peers, and build a portfolio that’ll impress future employers and universities. Choose Your Path: Dive deeper with optional units like animation, sound design, or web development. Tailor your learning to your passions and career dreams! Get Recognized: Earn a qualification valued by businesses and universities alike. Open doors to exciting careers in digital media, film, animation, and beyond! For the Community Builders: Join the iMedia Squad: Connect with fellow creative minds, share ideas, collaborate on projects, and build a lifelong network of digital warriors. No Nerds Left Behind: Open to all skill levels, iMedia welcomes aspiring artists, tech enthusiasts, and storytelling gurus alike. Everyone’s got a place in this digital kingdom! It’s a Blast!: Get ready for an adventure filled with challenges, discoveries, and endless possibilities. Unleash your inner digital artist and have a blast doing it! So, why wouldn’t you? Unleash your creativity, build your future, and join the iMedia revolution with OCR! P.S. Remember, this is just the tip of the iceberg. Explore the OCR website and dive deeper into the amazing world of Cambridge National iMedia! You won’t regret it.